Samsung extends its “A touch for every lifestyle” strategy with
affordable but attractive full touch phones to Global market
Samsung Electronics Co. Ltd., a leading mobile phone provider, announced the launch of Samsung Star (S5230) and Samsung Preston (S5600) in global market. Boasting compact design and intuitive usability, the products answer today’s customer needs of full touch phone at affordable price. Supporting 2.5G networks (Star) and 3G networks (Preston) respectively, Samsung is able to expand its full touch product portfolio and target various consumers.
Prior to their market availability, Samsung Star and Samsung Preston have attracted tremendous market interest and demands. Especially, Samsung Star is the most awaited model in many countries as more than 2 Million units has been pre-ordered.
“Samsung Star and Samsung Preston are significant additions to our full-touch screen mobile portfolio, featuring all the essential functions in one single device,” said JK Shin, executive vice president and head of Mobile Communications division at Samsung Electronics. “I am pretty confident that the products will be one of our historical best selling mobiles. Focusing on our consumer-oriented strategy, Samsung will deliver various full touch products for every lifestyle,” he added.
In line with product launching, Samsung will conduct various marketing promotion activities. ‘Samsung Mobile Live’, which is the company’s “experiential marketing” program will be held at popular spots in major launching countries from June. At this event, consumers will be able to touch and learn about newest features of Samsung’s full touch products without the pressure of a sales pitch. Throughout the program, Samsung will deliver the core message of 'Get in Touch' in a compelling way to solidify its leadership in full touch products.
A new television commercial for Samsung Star will be aired in Eastern Europe, Latin America, Middle East Africa, South East Asia and South West Asia from end of May.
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